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One standard.
No compromise.

From first touch to elite level, every player at The Valley United trains to the same demanding standard — structured pathways, certified coaches, and a program built on the same principles as the world's leading academies.

UEFA Coaching Standards FIFA Youth Development Model Elite Player Performance Plan Certified Coaching Staff Safeguarding & Duty of Care Policy Individual Player Tracking Performance Analysis UEFA Coaching Standards FIFA Youth Development Model Elite Player Performance Plan Certified Coaching Staff Safeguarding & Duty of Care Policy Individual Player Tracking Performance Analysis
4 Age pathways from U6 to U23
6 Structured training sessions per week
100% Qualified coaching at every level
2026 Founded with international ambition
Est. 2026International standards
01Vision & Method

We don't run a youth club. We run a development program.

The Valley United was built around one idea: that serious football development requires the same structure, discipline and attention to detail that elite clubs apply at professional level — regardless of age.

Every player follows a documented progression, benchmarked against international standards, with a clear route from their first session to the highest level they can reach.

Discipline

A rigorous framework, built for every age group.

Team spirit

The collective before the individual, always.

Measurable growth

Clear benchmarks at every stage of the pathway.

Respect

For opponents, referees, staff and the badge.

02The Pathway

Four levels.
One standard.

Every pathway runs the same methodology — tailored to age and development stage, so a player's progress is never lost when they move up.

Level 01 U6–U9

Foundations

First touches

Discovering the ball through play — coordination, motor skills and first team rules, in a supportive environment where curiosity is rewarded.

Ball mastery through games and play
Motor coordination and agility
Introduction to team dynamics
Mon, Wed, Fri · 5:00–6:00 PM
Level 02 U10–U13

Development

Technical build

Individual technique and first collective tactical principles, introduced through structured and competitive play formats.

Individual technique drills
First tactical principles
Introduction to competition
Mon, Wed, Fri · 5:00–6:00 PM
Level 03 U14–U17

Performance

Competitive edge

Increased physical and tactical intensity, mental preparation for high-pressure matches and deep refinement of each player's position.

Tactical and physical intensity
Match analysis and video review
Position specialization
Mon, Wed, Fri · 5:00–6:00 PM
Level 04 U18–U23

Elite / Senior

Pathway to pro

A high-performance program with individualized tracking, performance data and a direct pathway into the semi-professional game.

Individualized performance plans
Semi-pro pathway support
Recruitment network access
Mon, Wed, Fri · 5:00–6:00 PM
Toufik Bour, President and Founder of The Valley United
Seb President & Founder
03Leadership

Built on 17 years of business before a single ball was kicked.

"We are not building a short-term project. We are creating a lasting institution."

For more than 17 years, I have been building, managing and developing companies in France across several different industries. Throughout my entrepreneurial journey, I have gained extensive experience in business management, financial planning, team leadership, operations, commercial development and long-term strategy. Building companies has taught me that a successful organisation must be based on strong foundations: clear leadership, responsible financial management, professionalism, transparency and the ability to anticipate future challenges.

After moving to Dubai with my family, I decided to bring this experience into a project that combines entrepreneurship, community and my passion for football. The Valley United was created with the ambition of becoming much more than a football academy. Our objective is to build a structured, financially sustainable and professionally managed football club that families, players, coaches, partners and sponsors can trust.

As President, my responsibility is to ensure the club's stability, strategic direction and long-term development — a healthy financial balance, qualified professionals around the club, strong partnerships, and decisions that always support the future of the organisation and its players.

My vision for The Valley United is to create a respected football institution in Dubai where young players can develop their abilities, build confidence and learn the values of discipline, respect, teamwork and ambition. The Valley United represents the meeting point between sporting excellence, professional management and community spirit. This is only the beginning of a long-term journey.

Yannis Rachedi, Co-Founder and Technical Director of The Valley United
Yannis Rachedi Co-Founder & Technical Director
03Leadership

The French methodology, built for Dubai.

"Football is a powerful tool for teaching discipline, respect, resilience, confidence and teamwork."

My name is Yannis Rachedi, a UEFA B Licensed Coach with more than 10 years of experience developing young football players in France, primarily in the Paris region — widely regarded as one of the world's greatest football talent pools. Coaching in such a competitive environment has shaped my philosophy and allowed me to embrace the renowned French player development methodology, recognized worldwide for producing technically gifted, tactically intelligent and creative footballers.

Throughout my career, I have worked with players of all abilities, always placing individual development at the heart of the coaching process. Beyond technical and tactical improvement, I strongly believe that football is a powerful tool for teaching discipline, respect, resilience, confidence and teamwork.

With The Valley United, my vision is to bring this culture of excellence to Dubai. Our academy provides a professional, modern and inspiring environment where every child receives personalized guidance to develop as both a football player and a person. Our mission goes beyond winning matches — we strive to develop confident, intelligent and well-rounded young athletes who are prepared for success both on and off the pitch.

04Coaching Staff

Every session, every player, every detail.

Coaches are assigned by pathway stage and build their expertise around their specific group — no generalists, no compromises.

Toufik Bour

Seb

President & Founder

17+ years building and managing companies across France before founding The Valley United in Dubai. Sets the club's strategic direction and long-term standard.

FounderStrategyLeadership
Yannis Rachedi

Yannis Rachedi

Co-Founder & Technical Director

UEFA B Licensed Coach with 10+ years developing young players in the Paris region. Brings the renowned French development methodology to every pathway at the academy.

UEFA BPlayer developmentCo-Founder
05Latest News

What's happening
at the academy.

Open Day
Saturday, August 22, 2026

Academy discovery day — all pathways welcome

Come and meet the coaching staff, tour the facilities and watch a live training session across all four age groups.

Trials
September 1–12, 2026

Trial sessions open — 2026/27 season

Registration is now open for U6 through U23. Spots are limited per group — online booking recommended.

Camp
Fall Break 2026

Intensive technical camp — open registration

A full week of focused ball work and decision-making training, open to players with or without a current club.

06Partnership & Investment

Built to grow.
Built with the right partners.

The Valley United is structured to scale — more pathways, better facilities, a wider reach. We work with partners who want to be part of that story from the beginning.

Infrastructure Partners

Supporting pitches, facilities and performance equipment that allows every pathway to train to the same standard.

Development Partners

Funding the coaching capacity, scouting tools and player tracking systems that make the program run at elite level.

Brand & Sponsorship

Placement across kit, facilities and events for brands who want authentic association with player development done right.

Talk to us about partnership

For sponsorship, facility partnerships or investment conversations, reach our team directly. We respond within 48 hours.

Contact partnerships
07Contact & Registration

Get in touch.

Whether you're enquiring about a trial, a partnership or just want to know more — our team responds within 48 hours.

AddressAl Ain Road – E66
Dubai, United Arab Emirates
Phone+971 52 164 8007
Emailthevalley.united.dxb@gmail.com
HoursMonday – Saturday, 9:00 AM – 7:00 PM

Our team responds within 48 hours. No spam, ever.

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